Apple does it again. This time in Canada. The Canadian company has been beaten in the race to major Smartphone market race by Apple in their hometown. Apple, for the first time shipped more number of iPhones than RIM shipped BlackBerry’s in Canada.
According to IDC and Bloomberg, RIM shipped 2.08 million BlackBerrys last year in Canada while Apple shipped 2.85 million units. RIM which enjoyed more loyalty from locals seem to be falling prey for its own non-innovative history. While other Smartphone manufacturers have been swift in churning out features in software and hardware, RIM has been slower than an ant.
The delayed BlackBerry 10 is not going to help them either.
“For RIM, in its home market, to lose that No. 1 position to iPhone is strategically important,” said Taylor, who manages about $15 billion in assets, including RIM and Apple shares. “It does identify, even with a home-country bias, how consumers are responding to the greater functionality of the iPhone.”
Once BlackBerry 10 makes it to the market by late 2012, it will still take long for Canadians to embrace it. If you ask us once Canadians go the Apple way, it would be difficult for RIM to lure them back.