Google Acquires AdMob – A Mobile Ad Network

Google has just announced that it is buying the Mobile Ad Network AdMob for $750 Million. This acquisition will definitely help enhance Google’s existing expertise and technology in mobile advertising, while also giving more opportunities for the advertisers and publishers in this exponentially growing mobile domain.

Google’s Susan Wojcicki, Vice President of Product Management, said in a statement that, “Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time. AdMob is the quintessential Silicon Valley startup — generating impressive year on year revenue growth — and we’re excited to welcome this talented team to Google”

Update: Points to note about this deal are :

• The deal will bring new innovation and competition to mobile advertising, and will lead to more effective tools for creating, serving, and analyzing emerging mobile ads formats.
• This deal will benefit developers, publishers, and advertisers by improving the performance of mobile advertising, and will provide users with more free or low-cost mobile apps.
• The mobile advertising space will remain highly competitive, with more than a dozen mobile ad networks. The deal is similar to mobile advertising acquisitions that AOL, Microsoft, and Yahoo have made in the past two years.
• Advertisers will be better able to engage mobile users with AdMob’s ad formats
• Publishers and developers will be able to monetize their content more effectively, which has benefits for the wider mobile ecosystem
• Users will see more relevant ads and ultimately get access to more ad-supported content and applications – improving their mobile experience.

Though Google has been offering many forms of mobile advertising through Adsense, its primary focus has been on mobile search ads. And with the acquisition of AdMob, Google is now entering into the area of Mobile Display Ads and In-Application Ads as seen in the illustration above.

For more information and FAQ’s, you can visit this specifically setup new website for Google-AdMob deal now.

About Vikas SN

Vikas is the co-founder and editor-in-chief of Tech Knots. He is also an active twitterer and you can follow him on twitter at @tsuvik.