The ever increasing tablet market is seeing a number of new entrants with every multinational trying to grab the biggest share of the market. Apple’s iPad has successfully excelled in every front in the past 2 years leaving all other manufacturers behind. But with the onset of low priced tablets, the current statistics are predicted to change.
This revolution began with the launch of the 7-inch Amazon Kindle Fire late last year which costs merely $199. Many of the other manufacturers seem to be following this trend to uphold consumer satisfaction on economic grounds. According to ABI research, this price drop will change the traits of the tablet market by 2016.
Jeff Orr, group director of consumer research stated that, “The majority of new entrant media tablet models have been in the sub-$400 segment that focuses on growth markets like India and China. The strong wave of growth in this segment over the next few years is expected to be driven by the adoption in emerging markets.”
Their main focus seems to be on the emerging market as the developed Western market has fewer interests in tablets with cheaper price tags and mediocre specifications. This does not necessarily include the Chinese tablets but throws light on technically sound and affordable tablets like the Amazon Kindle Fire and the rumored Google Nexus Tablet.